After slashing costs, cutting jobs, and pivoting business models, Peloton is leveraging a new asset in its turnaround plan: Heated Rivalry fans. The $2 billion at-home fitness company dropped a new ...

The 'Heated Rivalry' star teamed up with the fitness brand to celebrate the joy of movement Hudson Williams stars in Peloton's "Let Yourself Go" campaign, showcasing his dance moves and cross-training ...

Hudson Williams’ new Peloton ad has “Heated Rivalry” fans feeling a little hot and bothered. The actor, 25, opens the campaign, which was released on Tuesday, wearing a pair of significantly tiny ...

Before you watch the new Hudson Williams Peloton ad, you need to make sure you are in a safe space. Because, fans, this one’s for you. Hudson Williams’s Peloton ad is part of the brand’s new campaign, ...

Add Yahoo as a preferred source to see more of our stories on Google. Hudson Williams in an ad for Peloton. Hudson Williams is on fire. This week alone, the Heated Rivalry star went viral for ...

A writer and comedian has gone viral on Twitter for her hilarious take on a controversial Peloton ad. On Monday, Eva Victor posted a 55-second video of herself re-enacting the commercial. In it, she ...

Peloton hears the criticism lobbed at that holiday ad. But the company says critics just misread its inspiring message. The much-maligned spot features a fit woman documenting her progress on a ...

It's a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line with a ...