If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

If you need help choosing a topic for you upcoming speech then check out our list of 15 easy persuasive speech topics for college students. What we say can have a great impact on someone and can ...

If you’ve got to give a presentation, then chances are you want to make it persuasive. If the audience doesn’t believe or behave differently than they did before they heard you, then you simply didn’t ...

Case studies provide accessible examples for teaching and learning. That's why we analyze them in business and in business schools. However, useful case studies aren't always formal articles in ...