PEOPLE has an exclusive look at Flamin' Hot's Super Bowl LVI ad and the A-List superstar ... is bringing two of its iconic brands together — Cheetos and Doritos — for the new Flamin' Hot ...

They're on pizza and in bagels; there's Flamin' Hot Cheetos clothing and jewelry. There's a meme, Urea recalled, that posits, "If you're Latina, you eat" in chunky white lettering over a picture ...