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From plushies at retail stores to YouTube videos and Halloween costumes on the streets, Poppy Playtime character Huggy Wuggy’s terrifying likeness has become impossible to ignore. And he’s not alone.

Poppy Playtime is Playtime Co’s doll line, only the Poppy Playtime you encounter is more sentient than your average doll. She enlists your help to free the Playtime Co. from the clutches of a ...