PUMA is one of the most respected athletic brands in the game and has a deep connection to Hip-Hop culture, and an ongoing collaboration with celebrated designer Rhuigi Villaseñor adds to that legacy.

Add Yahoo as a preferred source to see more of our stories on Google. All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders ...

Footwear giant Puma has tapped rap pioneers Doug E. Fresh and MC Shan to help promote their new Puma x YO! MTV Raps line of Hip-Hop footwear and apparel named after the hit television show. Doug E.

Add Yahoo as a preferred source to see more of our stories on Google. Legitimate, the premier provider of “phygital” products, has partnered with global sportswear brand PUMA and Roc Nation, the ...

June Ambrose has been shaping how we view hip hop for decades throughout her career. From styling music videos for Diddy and Missy Elliot to now as the Creative Director for Puma, she continues to ...

Dapper Dan wearing Puma x Dapper Dan Drop 1 tracksuit. Dapper Dan wearing Puma x Dapper Dan Drop 1 velour T-shirt, track pants and the collection’s reimagined take on Puma’s Clyde shoe. “The spiritual ...

Non-fungible token (NFT) company Legitimate is teaming up with shoe behemoth PUMA and entertainment agency Roc Nation to release a sneaker collection. Called “Evolution of the Mixtape,” the collection ...

Puma and A$AP Rocky have linked up for a fresh take on their classic suede sneaker. After going left field with his previous ...

2023 celebrates the 50th anniversary of hip hop, and in perfect timing legendary Detroit rap group Slum Village is being celebrated with a sneaker by Puma. The shoe was designed locally by designer ...

As the world celebrates the 50th anniversary of hip-hop, one of the culture’s most influential talents — and the architect of Jay Z’s iconic style — hit the FN CEO Summit stage on Thursday to talk ...

June Ambrose's impact on fashion is undeniable: the dominance of streetwear, the influx of hip-hop performers in high fashion campaigns, and sneaker culture can all be traced back to the template that ...

PUMA, the renowned global sports company, has joined forces with Roc Nation, Paper Planes co-founder Emory Jones, and footwear designer Alexander John to launch the highly anticipated Mixtape ...