In life, the only constant is change, and the same is true in business as well. While businesses are typically created around a vision or specific purpose, the evolving reality of running a business ...

An object of derision, celebration, debate, and analysis, the word “purpose” is as over-used and mis-used a word as any in the marketing lexicon. It’s as if the purpose of “purpose” was something ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Lindsey has bridged creativity and strategy to drive results for over 20 years. She is VP of Brand Strategy and Marketing at Healthgrades. Today, consumers want to connect with who a company is—and ...

Silicon Valley is often synonymous with rapid growth, unicorns, and technological disruption. But for many, the true power of business lies not just in profit, but in purpose. At the Santa Clara ...

The purpose of business is changing. While historically, business students have been taught that the purpose of business solely is to increase investors’ profits — known as the Friedman Doctrine — the ...

Do employees today wake up in the morning feeling excited about going to work? Sadly, the answer is likely no. In 2022, only 32% of employees were engaged on the job and that number has fluctuated ...

In college, one of my professors taught a popular theory of economics that a company's sole purpose is to deliver profit to shareholders. Since then I've found that, yes, of course you want a company ...

Last summer, The Business Roundtable, a nonprofit organization of CEO’s of major businesses, redefined its Statement on the Purpose of a Corporation to include stakeholders in addition to shareholders ...