Explore consumer theory, its impact on spending decisions, and how it shapes GDP, corporate strategies, and economic policies ...

Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can hurt the individual, according to Business ...

Kai Ryssdal: It may not be what you want to hear in the middle of the worst recession in 75 years, but the market? It has no idea what it’s doing. Believe it or not that’s a fairly recent discovery.

Noah Smith is a former Bloomberg Opinion columnist. He was an assistant professor of finance at Stony Brook University, and he blogs at Noahpinion. To many young people, the idea of efficient ...