The electric automaker has yet to confirm any official RAD models, but its adventurous ethos is about to spread rapidly.
Rivian has created the Rivian Adventure Department (RAD), an extreme performance division aimed at pushing boundaries.
Every great automaker has a team dedicated to pushing the envelope. You just didn't know Rivian did until now.
Rivian just put a name on its skunkworks adventure team, which may be the start of something much bigger.
The Rivian Adventure Department (a.k.a. "RAD") will send vehicles to race in the most difficult conditions - and bring the technology to you.
Some of the coolest stuff from BMW M and Mercedes AMG over the years came as skunkwork projects. Remember the M Clown Shoe?
Rivian has announced a new in-house performance division known as RAD, short for Rivian Adventure Department. Made up of a ...
RAD is a small team of designers and engineers working on special projects for Rivian and its affiliates. Its process helps generate features that product planners have incorporated, and has involved ...
Rivian has used the FAT Ice Race in Montana to introduce the Rivian Adventure Department, or RAD for short. It’s being billed as a skunkworks team of designers, engineers, and enthusiasts “who spend ...
Rivian has christened its in-house skunkworks team Rivian Adventure Department—yes, RAD.Rivian on Thursday made its internal skunkworks team official.Ahead of the first-ever FAT Ice Race in Big Sky, ...