The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Providing great products and services is wonderful, but customers must actually know those products and services exist. That’s why marketing plans and strategies are critical to business success. (Duh ...

Opinions expressed by Entrepreneur contributors are their own. Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital ...

A well-written business plan should include details about your business's goals, products or services, and finances. Many, or all, of the products featured on this page are from our advertising ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...