Skittles, a candy brand, creatively capitalised on the Super Bowl's massive reach by producing a 30-minute Broadway musical instead of a traditional ad, successfully subverting the advertising ...

Provides an overview of the Skittles 2018 Super Bowl campaign and explains how an ad that nobody saw led to a 7% sales increase. “Paying $3 million for a 30-second commercial makes as much sense as ...

Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind. Integrating its brand within a mobile game is a smart ...