Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook ...

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

For new entrepreneurs, social media is often an essential channel for marketing, networking and brand visibility. Yet the same platforms that drive opportunity can also encourage nonstop scrolling, ...

Social media’s influence in our lives continues to grow, and despite studies showing the positive power of social media for business leaders, I regularly encounter leaders who prefer to leave online ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...

Social media users’ consumption habits have shifted. They have shorter attention spans and a need for easily accessible and digestible content at their fingertips. As such, short-form, zero-click ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

While you may hear about dumbphones and digital detoxes, many people still think that social media is good for them.