Sony SABs Yaadein continues to keep viewers invested with its emotionally rich narrative and layered character journeys.
Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...
Sony Pictures Networks India has appointed Prashant Bhatt as head – programming, Sony SAB. In his new role, Bhatt will be spearheading the content and programming division for the channel and will be ...
Neeraj Vyas, business head, speaks about the channel's recent rebranding. Sony SAB has adopted a new brand philosophy, yet again. As it evolves from being a comedy channel to one that tells relatable ...
MUMBAI: Sony SAB launches ‘Drive Gupp Chupp’, a no-honking awareness campaign. The campaign is launched to spread awareness about nuisance of unnecessary honking and to curb noise pollution due to the ...
Block your calendars, set your alarms and get ready to welcome the madness and quirks of Sony SAB’s Jijaji’s world once again as the show returns in a brand new avatar with an intriguing new title ...
Television and daily soaps are always going to live in the hearts of people in India. However, with changing time, the content consumption pattern of the audience has changed and now they are looking ...
Sony Entertainment Network (SEN) has announced the addition of its family channel, Sony SAB, to the Freesat DTH satellite platform. Sony SAB, with its blend of comedy programming and movies, ...
The emotionally engaging narrative of "Yaadein," aired on Sony SAB, continues to captivate its audience through intricate ...
Mumbai, 5th May, 2026: Television today is steadily moving towards more layered, character-driven storytelling, and Sony ...
Moving beyond conventional storytelling and show formats, Sony SAB has announced the launch of its weekend programming starting July 21, 2018 with two new shows. ‘India Ke Mast Kalandar’, an inspiring ...
NEW DELHI: SONY SAB, part of the network of television channels owned by Sony Pictures Networks India, is strengthening its position as an offering for the Indian family. After launching shows such as ...