The logo for the telecom company Oi looks straight out of The Electric Koolaid Acid Test. Trippier still? It responds to sound. The new branding for Oi stays pretty close to the original logo system, ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

MIT Media Labs has a new logo, designed by Richard The, with a whopping 40,000 possible variations. On his website, The explains that an algorithm is used to produce the logos based on just three ...

The degree to which one is disturbed by noises of everyday life may be related to how the brain processes variations in the sound stream, according to new findings published in Scientific Reports.