Starbucks in early March unveiled its springtime line of merchandise, which includes a collection of Mother's Day cups.

The coffeehouse is redefining in-store experiences with fresh brews and a cozy atmosphere. Starbucks wants customers to grab ...

Brian Niccol, the new CEO of Starbucks, has identified ... We call it a mug hug ... They’re like holding on to that ceramic mug, and they’re enjoying their moment in the café, and there ...

A “mug hug” moment or brand déjà vu? As Starbucks cycles through CEOs, the ceramic cup becomes both symbol and strategy—a comfort object, cultural reset and executive talking point.

The design is posted on a venti-sized cup meant for cold beverages, like one of Starbucks' new spring drinks. The most nostalgic of the bunch, the Peanuts Friendship Ceramic Mug (14-ounces ...