Stories don’t create change—people do. But the right story, shaped with purpose, can give them the map to make the change happen.

Strategic management deals with the long-term goals of a business rather than the day-to-day operations. These plans often make projections that extend three to five years out. In addition to creating ...

On Grand Strategy by John Lewis Gaddis explores how history’s greatest leaders balanced vision, resources, and morality.

The mantra of American business is growth. Business leaders employ multiple strategies like buying out the competition and innovating products. However, things go wrong all the time, resulting in huge ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Ready to make some tough strategic decisions at your agency, but need some tips on where to start? Read on! In my work, I’ve noticed certain strategic decisions that occur in many agencies. Each ...