Whether you're fully engaged with your favorite show and can't wait to see what happens next, or you're dozing off on the couch to reruns of your favorite reality series, there is nothing on this ...

TV commercials, once the undisputed champion of brand exposure, are now carefully evaluated for their ability to generate measurable return on investment (ROI). The question many companies ask is ...

Whether or not they continue to air in 2024, Christmas-­themed commercials that aired year after year are easily conjured in the minds of TV viewers. Whether it’s Santa Claus riding a Norelco razor ...

This is read by an automated voice. Please report any issues or inconsistencies here. A new law that could prohibit exceedingly loud commercials on streaming services is awaiting Gov. Newsom’s ...

As much as people engage with marketing options like social media and digital ads, TV commercials still are a highly effective way to reach consumers. Even today, TV is the most trusted form of ...

Television advertising can make an enormous pop-cultural impact. Just ask anyone who watches the Super Bowl "for the ...

Human beings are innately trained to do certain basic things: Eat. Drink. And despise television commercials. But put down that remote for a second. While in no way should you shun food and water, don ...

Brad Adgate, senior vice president for media planning and buying agency Horizon Media in New York, discusses product placement in TV programming. He is attending the "Upfront" market, the annual event ...

Editor’s note: Follow all the action from Week 2 in college football with USA TODAY Sports’ live coverage. A peculiar television pattern has emerged with Deion Sanders. He’s not just a “must-watch” ...