SINGAPORE – Local beer brand Tiger Beer launched Tiger Soju – which mixes beer and soju, a grain-distilled spirit from South Korea, in a handy ready-to-drink can – in 2023. But it was during 2024’s ...

Guests enjoying themselves at the launch party that featured global artists such as South Korean rapper Loco. The launch of Tiger Soju Flavoured Lager immersed fans in a playful adventure where they ...

The new range, which sees Tiger beer infused with natural fruity flavours - such as Gutsy Grape, Cheeky Plum, Wonder Melon, and Punchy Peach - reveals a strategy to engage new audiences with the brand ...

Tiger Beer has unveiled a new campaign "Tiger Soju Infused Lager – Feel the Twist" featuring South Korean rapper G-Dragon, its newly appointed global ambassador, in celebration of the launch of its ...

To launch its new Tiger Soju Infused Lager, the beer brand turned to programmatic digital out of home and the support of Dentsu Red Star and Tradedesk. The successful campaign went on to scoop the Use ...

Tiger Beer has tapped K-culture in a big way for the launch of its new Soju-infused lager, which it claims to be Tiger's biggest beverage innovation to date. The work led by Le Pub, Publicis Groupe's ...

Ask any of my friends and they will willingly stand witness as I’ve long proclaimed my love for this brew. Like any seasoned drinker, I would never skip the grub when drinking. Luckily for us, Tiger ...

Brace for an electrifying collision of Korean flair and Cambodian zest at the “Twist to the Night” party on Saturday, February 17, 2024, at an extraordinary event promising an unforgettable fusion of ...

Even Tiger with 30 years of tradition is the no.1 premium beer brand in Vietnam based on a NielsenIQ report about market share & quantity in the beer category in 2021. There observed signals from the ...