Making a viral TikTok almost seems like chance. Almost. Luck does have some say in whether a video on TikTok gets millions of views. A random low-quality video from a creator with a hundred followers ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

Scrolling through TikTok, interspersed with cooking tutorials, outfit checks and dance challenges, storytimes are dominating For You Pages. They’re videos of creators sharing vulnerable experiences, ...

In this video I respond to a comment asking why I do not always show step by step tutorials. After a year on TikTok, I have noticed that short, simple wash day clips with minimal explanation go viral ...