Trident Vibes featuring Sour Patch Kids gum is a new flavor-packed, sugarless chewing gum that features a crunchy, candy-like outer shell, which transforms into a sour then sweet juicy chew.

Activision continues its creative collaborations with notable brands, launching a new promotion with Trident Gum to deliver exclusive in-game rewards to players of Call of Duty: Modern Warfare 3.

Mondelez International Inc.MDLZ0.04%increase; green up pointing triangle said it has agreed to sell Trident, Dentyne and other gum brands in developed markets for $1.35 billion, part of the food ...

A full-page ad in USA Today and in the New York Times marks the next chapter of the never-ending "the conversation is your brand" saga. Trident, the chewing gum maker, bought the placements, and ...

Mondelez might not be a household name in the U.S., but chances are excellent that you’ve heard of Oreo cookies, Cadbury and Toblerone chocolates, Sour Patch Kids candy, and Trident chewing gum.

Chlöe Bailey can, in fact, chew gum and walk. And dance, too. The R&B pop artist will be doing both on social media as part of a TikTok challenge launching September 13 that features a new ...

Get ready to treat your tastebuds to Trident VIBES Sour Patch Kids Gum, which comes in three bold flavors that’ll seriously liven up your chewing experience, including Watermelon and Blue Raspberry.