Shoppers Say: "This spray is great. I have very thick course, straight' hair and it made it so smooth and no frizz at all. I was very impressed." "I bought the travel size to test it out and I am ...

Ulta Beauty has leveraged generative AI from Nvidia to provide customers with highly realistic previews of desired hairstyles and colors. To use the GLAMlab Hair Try On solution, shoppers on the Ulta ...

Ulta is celebrating the arrival of spring by offering up to 40% off on all major beauty brands during its Spring Haul Sale. You can get everything from skincare to makeup to hair care products. The ...

Ulta Beauty has been recognized by Top Consumer Reviews as the best online retailer for hair care in 2026, offering thousands of products from a wide range of brands. The review credited Ulta’s ...

Rare Beauty is entering its next chapter, unveiling a nationwide launch at Ulta Beauty set for Feb. 1. “I’m so excited to bring Rare Beauty to Ulta Beauty,” said Rare Beauty founder Selena Gomez in a ...