Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

With the backdrop of ad revenue expanding in high-end, in-game console and PC games, new research shows major Hollywood ...

One of the best ways for a video game to get noticed is with a high-concept, inspired commercial. While the marketing landscape has moved from television ads to YouTube videos being shared across the ...

Adtech video game company Overwolf doubled its ad revenue from $50 million in 2023 to $100 million in 2024, signaling Overwolf’s position among brands trying to navigate the widely untapped in-game ...

Minecraft players are lambasting a recent advertisement in the game, asking things like "Who in their right mind would greenlight this?" The long-running title has been popular with both solo players ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...