WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

Google and WPP have announced an AI-focused partnership. Google’s AI will help WPP create ads, optimize campaigns, and even write ad narration. Google and WPP (the world’s biggest ad group) announced ...

WPP unveiled Production Studio, an application that uses generative artificial intelligence (AI) to create text, images and video for advertisers, per a press release. The news was also announced at ...

The chief executive of France's Havas has denied being in talks with WPP about a potential investment in the British ad firm, ...

When WPP confirmed it had hired McKinsey to advise on its next phase of transformation, the reaction was predictable. Inside the industry, the move raised eyebrows. Outside it, people rolled them.

In a bid to strengthen its mobile offering, WPP digital creative shop Possible has acquired Denver-based Double Encore, a mobile app specialist that Possible has worked with on numerous projects. DE ...