Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...