Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Augmented Reality (AR) is swiftly revolutionizing our interactions with the environment, transcending its previous association with the realm of science fiction to become a practical tool in numerous ...

In a rare interview, he told a crowd that augmented reality is "going to become really big." ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know.

For those of us – from aging baby boomers to generation Z – struggling with the question of how to move into the future and hold on to what we love about the past, this brief article offers some ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Find the latest Augmented Reality news from WIRED. See related science and technology articles, photos, slideshows and videos ...

Forbes contributors publish independent expert analyses and insights. An award-winning reporter writing about stargazing and the night sky. How well do you know the night sky? If you struggle to tell ...