Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

Beyoncé is one of a kind. But the white cowboy hat she wore during her Christmas Day halftime performance is not. The hat, designed by ASN Hats and named "The Hive," is available now for pre-sale.

The movie star finished off his wild west look with a white cowboy hat he used to hide his face from onlookers. Owen is currently in Australia to film the action drama Runner on the Gold Coast in ...