A winter storm warning is in effect for Sheboygan and Fond du Lac counties until 6 p.m. on Monday. A winter weather advisory ...

Weather-related disruptions are causing travelers to scramble to make alternative travel arrangements during the busy holiday ...

If you're hoping to ring in 2026 with a snowmobile trail trip, you may want to check Travel Wisconsin's Snow Report first.

Rain is expected to change to snow Sunday evening as wind gusts up to 50 mph create blowing snow and icy road conditions.

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...

Schopp said the Wisconsin State Patrol is focusing on the annual, nationwide Drive Sober or Get Pulled Over campaign. It's a ...