Love can be sweet and sticky, and sometimes it can burst your bubble. Viewers watch the love story of Sarah and Juan unwrap in a Wrigley's Extra gum commercial posted to YouTube on Oct. 7. The video ...
“In 20 years in marketing, I’ve never seen the consumer reaction I’ve seen this early with any piece of advertising I’ve been affiliated with,” said John Starkey, Wrigley’s vp of gums and mints. “We ...
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