Yahoo hasn't been known for search since Google took that crown long ago. Can CEO Marissa Mayer turn the company into a player again? She's trying. Richard Nieva was a senior reporter for CNET News, ...

Yahoo has been "quietly testing" the sponsored search tool Rich Ads In Search with a select number of national brand advertisers, according to Tim Mayer, Yahoo VP for search monetization and ...

Yahoo today unveiled Yahoo Search Direct, a new feature similar to Google Instant that shows search results as you type. The benefit to you: Less typing, fewer clicks, and (hopefully) faster results.

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Yahoo is following in the footsteps of its rivals by ...

Yahoo has started beta testing a search feature that displays answers to queries and links to websites on the fly as people type their queries. Yahoo officials said that Search Direct is proof that ...

Yahoo has integrated price quotes from its FareChase comparative shopping engine into Yahoo search results. This is the first time that results from a travel search engine have been integrated into a ...

"The evolution you see today reflects our focus on enabling people to connect with what matters to them most," said Ari Balogh, Yahoo executive vice president of products and CTO, in a statement. The ...

Yahoo is making important improvements to the user interface and the output of its search engine. It will now suggest complete search queries for you as you type. It makes entering queries a lot ...

Why are the search engines so reluctant to reveal the rationale behind their keyword matching options? Perhaps because advertisers would revolt if they found out the random terms their ads were being ...

Yahoo on Monday will phase in a new search site that plays up paid listings and simple, informative query results, but it has yet to capitalize on the assets of newly acquired Inktomi. The redesigned ...

Yahoo released on Wednesday an extension to its YQL platform for simplifying how Web applications consume data. YQL (Yahoo Query Language), launched in October 2008, is gaining an “execute” feature ...