Gotti died at age 54 after cofounding Murder Inc. Records with his brother, Chris, in 1998. Irv Gotti, the influential music executive who cofounded Murder Inc. Records — the label that helped launch Ja Rule,

Before launching Murder Inc. in New York City in 1998, Gotti worked as an A&R at Def Jam, where he helped bring DMX, Jay-Z and Ja Rule to the label. Under the moniker DJ Irv, he produced the song “Can I Live” from Jay-Z’s 1996 debut, Reasonable Doubt.

Murder Inc. Records founder Irv Gotti has died at 54. He helped launch careers for talent such as Ashanti, DMX and Ja Rule.