India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

Jewelbox’s new campaign with Vaani Kapoor positions lab-grown diamond jewellery as a contemporary expression of self-love and ...

Featuring Deepika Padukone and leading creators, the films highlight the distraction of major beauty deals.

VML has appointed Rakesh Chawla as CEO of VML Enterprise Solutions Hub (ES Hub), India in a bid to accelerate the agency’s ...

Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ ...

This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural ...

The limited-edition range is supported by a new campaign amid a nationwide retail rollout.

For someone who has spent 25 years inside Perfetti Van Melle (PVM) India, Nikhil Sharma’s view of marketing is disarmingly ...

The most frequently recalled brands are associated with online shopping, online food ordering/delivery, groceries and coffee.

The crux of the story is the role played by WhatsApp’s Voice and Video Notes in helping overcome those and making a union ...

The more openly he engaged with complex issues, the more audiences perceived coherence between his words and actions, ...