Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.

Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Retail value sales grow by 0.3% in current terms in 2023 to USD49.0 billion. Video games software is the best-performing category in 2023, with retail value sales rising by 4% in current terms to ...

With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

This case involving a new product creation talks about how: We identified a whitespace opportunity: SAUDIA Airlines is the world's leading carrier for pilgrimage travel to Saudi Arabia. Following its ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Anghami is a leading music platform in the Middle East. Known as 'The Spotify of the Middle East', it's a regional success story, and the first Arab technology company listed on the NASDAQ. Anghami is ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

After success with Reverse Selfie and Toxic Influence, Dove had found a winning formula that pushed the brand to new heights, while delivering record growth. But there was one hiccup. Toxic beauty ...

As the world continues to grapple with climate change, sustainability has become increasingly important for consumers, brands, and governments alike. The shift towards renewable energy, eco-friendly ...

Which is better? Brand or performance? Performance or brand? The questions are like the eye doctor flipping between two lenses that look identical, but she still wants an answer. Brands, however, are ...