Make changes based on the preferences of publications. Time it right: The best time to send a product launch marketing release is before it hits the shelves. Choose your content distribution ...

After launching a release at 1AM, they would watch Twitter ... Ravi Shankar, vice-president of product marketing for Informatica, described the company's approach: "Last year, we ran about five ...

As the one-product ‘debut and release’ concept becomes something of a trend it ... Kickstarter is that not only are you crowdfunding your item, you are also marketing your item. However, not only do ...

In the fast-paced world of digital marketing, where trends shift overnight and algorithms change like the wind, one classic tool remains consistently powerful: the press release. While often ...

So when do you announce a new product's release? See what readers have to say ... So what's the problem? Our marketing team wants to move forward with launching the product and spreading the word to ...

Another handy marketing tactic for press releases is the key value proposition. Through your release, you must highlight your product’s unique selling point: a novel menu or a new take on ...