In the single-player side-scrolling action game the player controls a California Raisin through five stages in an effort to rescue the band and their band's musical notes that were stolen by the ...

In the 1970s and early '80s, nobody wanted to eat raisins. At least, that's how the California Raisin Advisory Board (CALRAB) felt. This group, composed of 5,000 growers, was struggling to find a ...

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This historic Colonial-Revival California estate was built for the founder of Sun-Maid raisins, H.H. Welsh, and once played host to President Herbert Hoover. The house originally hit the market ...

Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the "California Raisins" who blazed across 1980s TV ...

This case history describes the creation of a brand in a large commodity market. The California Raisin Advisory Board, with the help of funds from the Foreign Agricultural Service (FAS) of the United ...