The makeup artist Julia Ismailova is posting side-by-side pictures of makeup done by her and the girls themselves. It turns ...

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is the ...

The beauty industry has dramatically evolved to embrace the diverse spectrum of Black women’s skin tones, but mastering makeup application for deeper complexions requires specific techniques that ...

More than covering, winter makeup can illuminate what makes each woman unique. These tips for women over 40 turn the cold ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Your go-to beauty products of your 30s may not hold true in your 50s. With age, it’s normal to experience ...

An intentionally bad “conservative girl” makeup technique is taking the internet by storm. In the wake of the 2024 election and Donald Trump’s inauguration, an unflattering take on Republican women’s ...

For makeup mogul Victoria Jackson, appearing on QVC for the first time in almost 22 years was like riding a bike—it was as if no time had passed. Jackson first rose to fame with her eponymous makeup ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...