H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY. H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

Looop opens to the public in one of our Drottninggatan stores in Stockholm on October 12.This is the first time this garment-to-garment recycling system is shown in store by a fashion retailer and H&M ...

This is an important part of our mission to make sustainable fashion and design available for everyone today, tomorrow and for generations to come. When it comes to cotton, 95% of the cotton H&M group ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

From now on H&M will let global aid organisations, such as the Red Cross, utilise the H&M social media channels, to spread messages around health and safety and how to help tackle the widespread ...

H &M’s in-house design team, responsible for exclusive collections including H&M Studio, created the custom looks inspired by this year’s Costume Institute exhibition “Sleeping Beauties: Reawakening ...

H&M is thrilled to announce a collaboration with Sandra Mansour, the eponymous Beirut-based brand known for its dreamy and daring aesthetic — always with a modern coolness to it. Inspired by strong ...

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a ...

H&M and MenWith launch data-based capsule collection. Together with Instagram men’s style account MenWith, H&M launches a collection based on data derived from the most engaging posts on the Instagram ...

H&M is proud to announce its next designer collaboration – a landmark partnership with the house of Mugler. Mugler has always offered an open invitation to a broad range of characters and beauty types ...

Our Sergels Torg store in Stockholm will offer fashion fans who are members of (or join!) our customer loyalty program the possibility to rent selected party dresses and skirts from our 2012-2019 ...