The currency of marketing: transparency. And how brands can successfully regain the trust and loyalty of their customers.

Dissolved governments, presidential elections, military conflicts. Somehow the world seems to be falling apart at the seams – even though it was already complicated ...

David Ogilvy hat die folgende Aussage geprägt: „Great marketing only makes a bad product fail faster.“ Meint: Overpromising ...

Unlike traditional AI chatbots, which provide responses based on a single user query, Agentic AI represents a more advanced form of artificial intelligence. These systems leverage sophisticated ...

Deloitte prognostiziert, dass bis 2027 die Hälfte der Unternehmen, die generative KI einsetzen, Agentic AI, auch bekannt als KI-Agenten, zur Verbesserung ihrer Betriebsabläufe einsetzen werden. Gibt ...

Digital accessibility means that digital products – such as websites, online shops or apps – can be found, accessed and used by everyone, including people with disabilities, in the usual way, without ...

Aufgelöste Regierungen, Präsidentschaftswahlen, militärische Konflikte. Irgendwie scheint die Welt aus den Fugen – dabei war es doch schon vor 5 Jahren ...

Digitale Angebote müssen für alle Menschen zugänglich sein – unabhängig von körperlichen, temporären oder situativen Einschränkungen. Dieser Text zeigt, was Barrierefreiheit bedeutet, wen sie betrifft ...

Become part of #bethechange! MoreThanDigital is a global platform and a fast growing start-up. Our vision, mission and team spirit are summarized under #bethechange. Together, we are committed to ...

As constant supporters of change, transformation and new ideas, we are enthusiastic about start-ups. Because small ideas executed correctly can have a big impact on the world. That’s why we sponsor 50 ...

As an expert, you bring from your subject area and your industry to what is now the largest platform for business topics such as digitization, innovation, trends and expertise. The goals of ...