On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

If you manage user acquisition, chances are that your day probably starts with a familiar routine: dozens of campaigns and hundreds of placements to take ...

In our latest episode of App Talks, David Murphy spoke with David Quinn, VP of Strategy and Partnerships at Gummicube, to ...

The 2025 AppsFlyer Performance Index has been released, and Gamelight, the leading rewarded UA platform, has once again demonstrated its strength as a top ...

On November 27th, Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) gathered over 700 app marketing, growth, product, CRM, and revenue ...

Gone are the days of app growth at any cost. Gone are the days of unlimited budgets. Gone are the days when simply getting more users was enough to succeed. That was all yesterday. In our latest ...

Tenjin, a leading mobile measurement platform, today unveiled an all‑inclusive, fully transparent pricing structure that tackles a critical industry ...

Business of Apps Berlin 2025 (formerly App Promotion Summit Berlin) is a wrap. Held on November 27th, the twelfth edition of the event reached a new high ...

Customer engagement platform Pushwoosh has released ManyMoney, a fully autonomous AI-powered marketing copilot designed to drive revenue growth for ...

For years, connected TV (CTV) has been treated as the domain of brand advertisers — a big-screen storytelling channel, strong in reach and emotional impact, but rarely considered a performance engine.

The mobile landscape is more competitive than ever, and app teams are now expected to scale with far greater precision. This guide reveals how App Store ...

The AI space is exploding… but so is competition. Paid ads are getting more expensive, trust is fading, and users are skeptical of unfamiliar tools. So ...