A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering ...

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing ...

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about ...

The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported ...

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s ...

Really Philly Good” introduces a new brand character, Phillyboy, and spans linear, streaming and connected TV, YouTube, social and creator tie-ups.