AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Artificial Intelligence - Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within ...

According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with ...

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...

The sign read "We proudly brew Starbucks Coffee." Suddenly, the thought of eating in a cafeteria seemed a bit more, shall I say... palatable. I wasn't even planning on drinking coffee (it was too late ...

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain ...

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...