AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers? To find out, PostBeyond conducted an analysis in May 2022 of 1,087 job ads on Indeed.com with ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The sign read "We proudly brew Starbucks Coffee." Suddenly, the thought of eating in a cafeteria seemed a bit more, shall I say... palatable. I wasn't even planning on drinking coffee (it was too late ...

Artificial Intelligence - Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within ...

Catch up on select AI news and developments from the past two weeks or so: OpenAI declares 'code red' as rivals close in on ChatGPT. OpenAI CEO Sam Altman has reportedly declared a "code red," telling ...

According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional ...

AI search is changing the way businesses get found. Getting found is no longer just about ranking or driving traffic; it's about crafting content that speaks clearly to your audience and is structured ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

Most organizations spend approximately 1-4% of their marketing budget on translation and localization services, depending on the size of the company and its scope of global operations. That percentage ...

Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain ...