New Syracuse AD Bryan Blair said that revenue generation and increasing what it can pay athletes and coaches are front of ...

SBJ senior reporter Joe Lemire used AI tools from ChatGPT and Gemini to create men's basketball March Madness brackets.

The PGA Tour and NFL Films' “Chasing Sunday," which follows four players during last week's Players Championship, drew much ...

The UFC says it will regulate the Freedom 250 card at the White House by itself with oversight by the Association of Boxing ...

Immersive sports theater Cosm is emerging as an in-person events host, and its CEO is now eyeing a further capital raise to ...

A High Court ruling cleared a major obstacle to the All England Club’s $268M expansion onto the former Wimbledon Park golf course, finding the land is not held in statutory trust for public recreation ...

Aflac and Togethxr are renewing the "Raise the Bar" campaign, supporting bars nationwide that pledge to show the Women's NCAA Tournament on at least half of their TVs.

The NFL has begun the process of identifying potential replacement game officials, in the event that ongoing negotiations ...

Business travel surged to Miami during MLB's World Baseball Classic, quadrupling during the same period from last year.

Coca-Cola’s Sprite brand is in as presenting sponsor of the Harlem Globetrotters North American Tour, which will see the ...

The Tampa Bay Rays have named Webull the team’s jersey patch partner in the second year of their deal ahead of the upcoming season ...

FS1 and Fox Deportes drew a combined 3.8 million viewers for the Venezuela-Italy semifinal on Monday night, marking the best WBC game audience not involving the U.S. The Spanish-language telecast ...