Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today.

But as it goes with online culture, the little guy has broken the internet, with people posting images, videos, renders, and 3D sculpts of the character all over our feeds. People are practically begging Apple to give us more information about the little guy or make little figures we can put on our desks.

By reducing prices for attractive new devices to around $599, Apple may be transforming its entry-level hardware into a distribution network for its next profit

The $599 MacBook Neo is the company’s first true budget product. Why now?