As part of Barbie's "Signature Kenbassadors" series, the King's new Ken Doll will be available starting April 14 — here's ...

Ken® has put on his sneakers, grabbed his basketball, and taken a little detour to Akron, Ohio. Why? Because he's just joined ...

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Mattel, Inc. (NASDAQ: MAT) announced Wednesday that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeB ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LOS ANGELES — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.