The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” will roll out globally this year and arrives ahead of a potential trade war.

And this week, the Greater Sacramento Economic Council announced the result, a new regional brand: “Be more. Do Greater Sacramento.” “To ‘be more’ means to live your absolute best life,” Wendy ...

Knowles-Carter said the partnership, Cécred's first retail play, "represents a meaningful milestone in our journey of getting ...