If the 38,000 perfect five-star ratings on Amazon don’t already impress, this eye cream was developed with dermatologists and ...

Mastering the art of eye makeup application can be a challenge, especially for beginners. From choosing the right shades for ...

When it comes to neutrals, "having that warmth is the most harmonious," says Heo. Think milky cream, ivory, and marshmallow ...

Far from being just an aesthetic feature, eye color serves as a visible marker of your genetic makeup. The genes involved ... more intense than women with dark brown eyes exposed to identical ...

The multi-hyphenate star wore an eye-catching ensemble that proved she will always be a style icon. Teyana donned a long, ...

The best new beauty launches for May — including dry shampoo, tinted moisturizer, sunscreen and more — get you prepped for ...

"The Climb" hitmaker's first big hair transformation came in 2010, when she swapped her luscious dark hair for beachy blonde ...

Explore 27 Eyeliner Styles and Looks tailored for every eye shape! Uncover the perfect lines to enhance your unique beauty ...

The vibes: As one of the OG artistry brands, MAC's makeup gives bold, editorial full-coverage glam. Think sparkly eyeshadows, ...

They can leave you looking like you’re attempting some undead makeup with ... its precision in color-correcting — a must for tackling pesky eye bags. Choose peach for dark spots, yellow ...

Blue eyes are best enhanced by warm, contrasting shades. Consider eyeshadows that lean toward orange or brown, which can bring out the brightness of blue. Avoid cool colors that may diminish the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...