Birds Eye has withdrawn a TV advert for fish fingers which showed Captain Birdseye jumping into the sea after complaints that it could encourage unsafe behaviour around water. The new ad campaign ...

It was the jingle on everyone’s lips back in the early 1980s. And now the Waffly Versatile advert for Birds Eye Potato Waffles is back. Almost four decades after its TV debut in 1982, the ...

Actor John Hewer, who was best known for playing Captain Birds Eye in the popular fish finger adverts, has died aged 86. He played the role of the jovial naval captain from 1967 until 1998. The star, ...

Are you a print subscriber? Activate your account. By Tim Nudd - 10 min 53 sec ago By Ad Age Staff - 47 min 18 sec ago 4 hours 10 min ago 4 hours 10 min ago By Rocío Alvarado - 4 hours 40 min ago ...

The advert appears calculated to portray the frozen food company's product as superior to farmed salmon, but Scottish salmon farmers said it created a false distinction and could threaten their ...

Farmed salmon producers have called on Birds Eye to withdraw a TV ad that calls into question the feed they give their fish. The execution, which aired this week, shows broadcaster and restaurant ...

Post sudan 1 debacle, a UK food manufacturer defends the safety of food additives used in its curry formulations, but receives a complaint through the UK's advertising watchdog. Frozen food maker ...

A FROZEN fishy tale of fun in the holiday sun shows Bromley diners are prawn to be wild. In the latest Birds Eye advert Janice, from Bromley, is having a nice time on the Amalfi coast enjoying ...

Birds Eye is to launch an advertising campaign in the UK next month for its Simply Bake to Perfection fish range. As part of a GBP5m (US$8m) marketing support package, the advertising uses UK ...