Out-of-home posters show passages printed on paper, complete with page numbers and the books’ author and title. The challenge for the creatives behind “Classic” was how to reinforce “the timelessness ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

Out-of-home posters show passages printed on paper ... was how to reinforce “the timelessness and authenticity of Coca-Cola in a world where trends reign,” says VML, the marketing agency ...