Adam Ferrier rightly notes AI is upending creative production models, but this doesn't diminish the importance of "the work." ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

The question is: can I write this without coming off as an embittered old copywriter, up to his neck in sour grapes? Spoiler: ...

The experience and encouragement these women found as Maroons, including campus jobs, internships and alumni connections, ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a ...

The latest attack on civilian tourists in Kashmir has been one of the worst attacks in the region since 2019, resulting in a ...

“Our role covers creative and strategy – from digital-first campaigns to full-scale production and activations – across Old Mutual’s specialist portfolio of brands,” says Tom ...

With three agencies in the portfolio, Dogma will first take a significant minority stake in Dot Dot Dot, the insights brand ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with ...