Adam Ferrier rightly notes AI is upending creative production models, but this doesn't diminish the importance of "the work." ...

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

The question is: can I write this without coming off as an embittered old copywriter, up to his neck in sour grapes? Spoiler: ...

The experience and encouragement these women found as Maroons, including campus jobs, internships and alumni connections, ...

In this episode, Joe Daley, president of Addison Whitney, powered by Syneos Health, explores how Ari, the industry’s first AI-driven naming platform, is breaking through barriers.

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a ...

Last year, the agency was ranked 4th most creative agency in Nigeria at the Lagos Advertising and Ideas Festival, (LAIF), Nigeria’s foremost advertising award.

Anthi Pantelidis, who spent seven years at music video service Vevo, is joining PR agency Kovert Creative. Pantelidis will be based in the New York office of the company, which reps the likes of ...

The latest attack on civilian tourists in Kashmir has been one of the worst attacks in the region since 2019, resulting in a ...