It's Star Wars Day (May the 4th be with us!), and LEGO released a new Star Wars Ultimate Collector Series set to mark the occasion. It is a massive LEGO X-Wing Starfighter—a replica of the iconic one ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Add us as a ...

In a world increasingly shaped by AI and robotics, Lego has the chance not just to entertain children, but to help them ...

In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game Thursday, in a partnership with Lego and Disney’s Lucasfilm. The Sphere ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

When Lego first showed me Smart Play in action at CES 2026, my immediate reaction was pretty simple: this feels magical. Not techy. Not attention-grabbing. Just… fun in the way Lego usually is when it ...

Progress doesn't have to mean complete reinvention.

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...

TCL made a bold move for CES 2026. Instead of focusing mainly on RGB LEDs like its competitors, it instead went all in on its ...

Lego recently announced the biggest evolution to the Lego system of play since the 1970s – with a new Smart Brick filled with ...